Missing the target - by a mile
Feb. 23rd, 2007 11:31 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
susandennisYesterday I got a free preview copy of a new slick magazine. imbibe
They missed their mark by so far, I feel like I should let them know they might want to reconsider the marketing advice they are getting.
I'm fine with spending money. I even do it. A lot. I'm fine with drinking alcohol but I rarely do it. Last year when I did the big kitchen re-org, I put all the booze on the shelves over the fridge which ware nearly impossible for me to reach without a ladder. I have not had the ladder out since.
I do like a really dry red wine with a social dinner. In a bar, I'm happy with the house scotch. (I've had many people try to sell me on single malts and I just could never get the taste for them.) I like a gin and tonic on a hot day or an ice cold beer. But, left to my own devices, I'd be more likely to go with iced tea.
So basically, I'm a social drinker and have no social life that isn't on the computer. Their website shows coffee on the cover. Sorry, I only drink the brand that Costco sells and I make in my own kitchen.
Clearly this sucker is aimed for people under the age of 30 who spend all their time in bars and want a better bar experience. How many ways can this not be me?
They missed their mark by so far, I feel like I should let them know they might want to reconsider the marketing advice they are getting.
I'm fine with spending money. I even do it. A lot. I'm fine with drinking alcohol but I rarely do it. Last year when I did the big kitchen re-org, I put all the booze on the shelves over the fridge which ware nearly impossible for me to reach without a ladder. I have not had the ladder out since.
I do like a really dry red wine with a social dinner. In a bar, I'm happy with the house scotch. (I've had many people try to sell me on single malts and I just could never get the taste for them.) I like a gin and tonic on a hot day or an ice cold beer. But, left to my own devices, I'd be more likely to go with iced tea.
So basically, I'm a social drinker and have no social life that isn't on the computer. Their website shows coffee on the cover. Sorry, I only drink the brand that Costco sells and I make in my own kitchen.
Clearly this sucker is aimed for people under the age of 30 who spend all their time in bars and want a better bar experience. How many ways can this not be me?
(no subject)
Date: 2007-02-23 08:37 pm (UTC)On a related note, after her first suicide attempt, Dorothy Parker switched the perfume she wore to Tuberose, which at the time is what undertakers used for corpses.
(no subject)
Date: 2007-02-23 08:48 pm (UTC)Apparently not enough people to turn it into Emu Weekly?