When it's done right - it's a treat to find

[susandennis]

My brother and his wife sent me the funnest package of goodies just for me.  There was a coffee mug from his shop and a pound of chicory coffee and there was one of those oh so handy small screwdrivers with a phillips head on one end and a flat head on the other.  I had mentioned to my brother about having one and needing another and not finding a good one - this is a good one!  And a cute note from my sister in law with the glasses case I left at their house in January and a bunch of swag.  My brother knows how much I love swag.

A really good pen and a very high quality t-shirt were from an outfit called Gillware so on a whim while I was eating my lunch I looked at their website.

Turns out they are a data recovery outfit.  They scrape the crap off your broken harddrive - if at all possible. 

Their site is really nice - tasteful.  Think about their business.  People find them when they are in panic mode.  They probably cost an arm and a leg and and all your trust.  Their website kind of looks like 'You can trust us.  We are mature and smart.'  Their bios are smart and sharp.  But I really love their tagline in the nav area:

Sales Hours
24 / 7 / 365

Customer Service Hours
Monday-Thursday 8am-5pm
Friday 8am-3pm, Central Time

They totally get who their customers are and what their customers need and want.  When you lose your data - at 2 a.m. on Saturday night - you do not want to wait until Monday morning.

And then I went to a link on their site labeled Photo Contest.  I thought it was odd until I clicked on it and saw what it was.  Our of the data they have saved for you, they want you to pick the best photo and submit it for a gift certificate.  When you start clicking through - you get the stories "I thought I had lost all the photos of my baby..." and a sample.  I'm not sure I've ever seen testimonials done better.

It's a wonderful wonderful lunch time diversion.  Treat yourself. 

Comments

[pisceandreamer.livejournal.com]

I am going to keep that name on file for future reference - hopefully I'll never need it, but they seem like they've got it together.

[susandennis]

I know! It kind of made me want to crash a harddrive!

[steve98052.livejournal.com]

That's really cool. I actually have a data recovery problem of sorts, although I think it's outside their scope of business. I left a job years ago, and put my personal data onto a tape, because it would take too long to dump it onto floppies. Bad idea: I don't have a way to read the tape. The personal data that matter to me are the e-mails I exchanged with my wife before we got married. It would be nice to have them again in a readable form, even if I never actually go back and read them.