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today is the kind of day that reminds you checking long term investments on a daily basis can be depressing. thankgod for my macdonald's stock. when everything else is losing ground, that stuck is always in the green. i guess people check and get the kind of depressed that only a big mac and fries will fix.

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Date: 2012-04-09 10:06 pm (UTC)
From: [identity profile] johnpalmer.livejournal.com
Well, that, and, they can serve actual food for a buck. Their double cheeseburger isn't the best burger I've ever had (to say the least!), but it's not bad, and it's filling.

Dollar menus are a scary kind of thing. I think in a healthy middle-class economy, they'd only work in the poorest parts of town. Other people would be glad to buy a better burger for $2 or $3. That McDs does so well strikes me as a kind of canary-in-the-coal-mine warning. (The canary, being more sensitive to (methane? I'm not sure what gas drops the canary), collapses before people are in danger.)

(no subject)

Date: 2012-04-10 04:05 am (UTC)
From: [identity profile] mhaithaca.livejournal.com
I think you're right, though at the same time, McDonald's has also been doing well upselling... getting premium prices for fancy coffee, smoothies, and yes, premium burgers for those who can afford more than a buck. Their investment in Chipotle worked out well (they no longer own a chunk) and their investment in Lavazza (a major Italian coffee company) was ingenius.

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Susan Dennis

January 2026

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