
I am not a books snob. Really. I read a lot and a lot of what I read is trash. All I ask is that by page 50, I am sucked in and have found something that makes me want to turn to page 51.
Alas, Harry Potter never did. I tried - twice really. And I really tried. People who's recommendations I generally live and die for love all of the books and rave about them. They are just not for me.
However, I am kind of intrigued by the economic impact of HP. There are a lot of young women picking up knitting needles for the first time to make a Harry Potter scarf. I think a fair number of them would have never considered knitting anything without the HP incentive.
My own little company got a nice fat contract from Borders Books. They hired us to call all of their customers who ordered HP books and tell them when and how to pick their books up. Judging from past one-shot deals like this, it means we'll see a lot of further business from Borders Books.
Those are just two strange examples I know of off the top of my head. And it's not a pet rock deal. I mean if this book that is coming out this week is the last one (and nothing seems to point to its being the last), the phenomena will have already made an indelible mark.
Just amazing. I may not be so interested in reading the books, but I have great admiration for the effect.